Why Innovating Human Experience Is The Game Change That Works Best!

Photo by Pradeep Aradhya

Most innovation is done with the best of intentions and possibly even answers some unmet need appropriately. However, in an age where marketing messages are flying fast and furious, even good innovations drown in the noise. So how does one keep from death by drowning?

Years ago I argued with a bunch of avante garde friends who had a unfortunately…