What Strategy Says Fake Meat?

Pradeep Aradhya
6 min readJan 12, 2022
Village Peop … er Chicken

Beyond meat, Impossible meat … why bother? Why not just eat plants and lick a cow for taste? No, this is not a vege evangelism so don’t run off. This is about the the blind leading the blind. Conscientious and health freak KFC lovers will be able to choose to choke their plant based BFC (Beyond Fried Chicken) starting Jan 10 at all KFC locations. Ok fine “choke back”. There seems to be such a drive to eat meat like food … of plant based

Pradeep Aradhya

Exploring boundaries on culture, business strategy, and technology. Film maker, Kidlit Author, Technologist, Philanthropist, Investor, CEO