Do We Need More Processed Snacks Or Can #Crowdfunders, #Accelerators & #VCs #Fund Better Deals In Food #Innovation

Pradeep Aradhya
5 min readJan 27, 2020

Chances are you are reading this because you are a ‘#foodie’. Chances are you are a health AND environmentally conscious foodie as well. Chances are you have thrown a little money at a #foodEntrepreneur or two. Does your Supermarket or Starbucks constantly put new packaged food options up? Did you try one and love or hate it only to see it disappear a couple weeks later from the shelf? Do you wonder why short lived trials keep showing up and going away? Is a lot of effort and money being wasted with these flashes in the pan? Is it bad judgement or just silly ideas? Are these ideas ‘wants’ or ‘needs’?

Most of these new ideas are fun and at least a want. Let us hope they are also a need. #Food & #Beverage like any space needs new tastes and ideas to stay interesting. However, food is the one space where solving an actual problem is not always the motivation. I blame Food TV more than anything else for this. The world has a number of food related problems that need solutions without inventing yet another snack or drink. If anything, the constant rising and falling of brands is a colossal waste of resources on all fronts. #Hunger, #obesity, #cholesterol, and things like #foodAllergies persist while food entrepreneurs design soft drink alternatives and snack bars with debatable nutrition benefits. Raising a brand high enough to scale requires a lot of production, cost cutting, marketing, distribution, sampling and … financing. Few if any of those brands are staple food requirements. So long as production, distribution and sales are separately handled, … and the food idea itself is “want rather than need”, few brands can control their destinies well enough to reach scale. There will always be the exceptions to all this, but most fail. Having personally invested in ice creams, sauces and salad dressings, I pause to question my own doings.

Why are all these food ideas getting funding? It tastes pretty good? Perceptions of scale and profit in glib pitches? Charming entrepreneurs? Egos? There have always been those that stimulate new ideas. Before there were investors, the royal and the rich were the main patrons of innovation. While there may have been egos involved there too, the ideal was a benevolent patron who

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Pradeep Aradhya

Exploring boundaries on culture, business strategy, and technology. Film maker, Kidlit Author, Technologist, Philanthropist, Investor, CEO