Do We Need More Processed Snacks Or Can #Crowdfunders, #Accelerators & #VCs #Fund Better Deals In Food #Innovation

Chances are you are reading this because you are a ‘#foodie’. Chances are you are a health AND environmentally conscious foodie as well. Chances are you have thrown a little money at a #foodEntrepreneur or two. Does your Supermarket or Starbucks constantly put new packaged food options up? Did you try one and love or hate it only to see it disappear a couple weeks later from the shelf? Do you wonder why short lived trials keep showing up and going away? Is a lot of effort and money being wasted with these flashes in the pan? Is it bad judgement or just silly ideas? Are these ideas ‘wants’ or ‘needs’?

Most of these new ideas are fun and at least a want. Let us hope they are also a need. #Food & #Beverage like any space needs new tastes and ideas to stay interesting. However, food is the one space where solving an actual problem is not always the motivation. I blame Food TV more than anything else for this. The world has a number of food related problems that need solutions without inventing yet another snack or drink. If anything, the constant rising and falling of brands is a colossal waste of resources on all fronts. #Hunger, #obesity, #cholesterol, and things like #foodAllergies persist while food entrepreneurs design soft drink alternatives and snack…