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#Disrupt The F^#k Mantra!

Pradeep Aradhya
6 min readJan 3, 2020

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I was 33 when I dropped my first “F bomb” despite the fact that the word is omnipresent. Know anyone who is not disrupting something or the other? Recall any of your conversations today or yesterday or any day that did not have either someone or you say the word “#fuck”? Need something new to disrupt? Lets do a mashup :) Lets #disrupt the obsession with the word “fuck”!

Is this word not the worst, most overwrought, cliche’d expression there is? Is it not heavily in demand, questionable quality for the price, and ripe for disruption? Lots of religious, cultural and even slang ideas are overused and cloying on one’s sensibilities. However, even “LOL” and “OMG” can’t hold a candle to the one word that seems ubiquitous and somehow everywhere — the “F” bomb. Why is this so popular? How can something used like a commodity still be so fascinating? Why can’t intelligent humans come up with something different? Or better? And make it stick? Why can’t we fucking disrupt “fuck”? The movies indicate the total addressable market:

Mom and Dad taught me not to swear. Maybe my childhood was a good one since I managed to evade…

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Pradeep Aradhya
Pradeep Aradhya

Written by Pradeep Aradhya

Exploring boundaries on culture, business strategy, and technology. Film maker, Kidlit Author, Technologist, Philanthropist, Investor, CEO

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